GamePlan For Developing A Sales & Marketing Action Plan
Action Plan provides step-by-step instructions on how to position, market, and sell your product or service. This book will help anyone—from seasoned business veterans to start-up entrepreneurs with no previous experience—make the right moves to increase revenues and profits.
This book includes a section on how to use technology and the Internet to lower costs and increase awareness. I enlisted three internet industry professionals to help with this material—Aastha Verma on social networking; T. Rick Sibay on web site design and development; and Michael Hughes on search engine marketing.
"New businesses and once-successful businesses don't fail because their brochures aren't pretty or their office is on the wrong side of town," says author Bill Hughes. "They fail because they're not meeting their sales goals. And that's usually because not enough people know about the company and/or when prospective customers do find out about them, the company's message and their sales approach aren't compelling enough to turn prospect into customers. That's what Action Plan is all about, finding new customers, making sales, and helping entrepreneurs avoid the agony of failing to meet their business goals."
"After 40 years of running my own business, I have nothing but great things to say about Action Plan. If you have any intention of going into your own business, I would strongly suggest you read this book."
Nathan T. Edwards Founder and CEO Austin Diversified Products, Inc.
"A well written, common sense guide for anyone in business. It should be required reading for all college business majors."
DeeDee Richards Communications Director Action West Video Productions.